Study on Relationship among Internal Customer Orientation, Market Orientation and Organizational Performance of Theme Restaurants

This study takes theme restaurants as an example to discuss the relationship model of internal customer orientation, market orientation and organizational performance. The results suggest that internal customer orientation has significant positive impact on market orientation, which has no significant direct impact on organizational performance, which will be significantly impacted positively by internal customer orientation. Research results can provide theme restaurants with references of promoting internal customer orientation and market orientation for the purpose of facilitating the organization to acquire market orientation, hence to increase organizational performance and establish competitive advantage.